Sexist Ads

This is an interesting article because Congress is trying to get the beauty-bible magazines such as Cosmopolitan to stop using cigarette ads in its magazines, as it forms an unhealthy relationship with the cancer-causing sticks. Particularly, the attempted ban is pointed at a new Camel box, which is black with teal and fuschia highlights to attract the ladies. Wow. That is some sick advertising (however, unfortunately, it probably works).



I hope the next item on the House and Senate agenda is the very nature of those magazines, as they give room for other unhealthy relationships, based on their models, articles about how to look good ALL THE TIME, wear makeup, heels and skimpy clothes, please the man (clearly these publications have only white, heterosexual women in mind) etc: bulimia, anorexia, self-lathing, depression, suicide, murder, and the like.

MediaWatch, a non-profit organization that creates public awareness about the sexist, classist, racist, ableist perpetuations in the media, compiled this video montage of the images women see when they flip through magazines.



And while we are on the subject of gender-specific products, the The New York Times ran a piece called “To Appeal to Women, Too, Gadgets Go Beyond 'Cute' and 'Pink.” Ok. Here we go again.

According the piece, these products: a computer notebook with the keys spread out to accommodate women’s longer nails; a camera that is lighter in weight (I guess ladies cannot lift the regular one pounders); DVD players with a place to hide the cords so it does not look cluttered (men wouldn’t want this too?); and my favorite, a battery charger that “blends in with the kitchen appliances.”

The article is actually sexist in its own right, and this is too bad because from the article’s headline, it appears that the NYT was making attempts of eliminating the sexism. They highlight stereotypical views of women such as how they don’t want to read a manual, or how they don’t want a huge TV, but rather, just one to accent the room.

Basically, companies are looking to dumb down products in order for women to buy it, but let’s see the stats. I think first, that women who live in our TECHNOLOGICAL WORLD today would buy gadgets no matter what weight or color they were. More, I would contend that men and women alike want products that make their lives easy – this is not only a feminine ideal.

Full Frontal Feminism

Last night I finished reading Full Frontal Feminism, a book by author Jessica Valenti, 28, who founded Feministing. It is meant to be a young woman's guide to feminism, and I think she did an excellent job reigning in the younger crowd as cohorts. She does this by explaining things conversationally, as well as sprinkling cuss words in here and there, while still respecting the seriousness of sexism and equality.

I liked her style, and moreover, I enjoyed her flexibility. So far, I have received my education from a slightly older crowd that is maybe less lenient on ideas about empowerment. For example, I have been under the impression that women who make their livings as strippers are ONLY doing it for the man, and that they are in some way being forced in this profession. Valenti argues that while this is true in many ways, the truth of the matter is that women have a choice -- a choice to recognize that each time she walks on the stage in a thong she is objectifying herself. More, she begs these women, as well those who wear heels, makeup, etc, to ask themselves honestly who they are doing it for. The reality is that women do it for men -- the above-mentioned accessories are part of a male-made fantasy, but that if one is real with oneself, at least the wool is not being pulled over one's eyes.

In fact, her entire sex chapter was fascinating. She points out the ways in which boys are socialized to be sex fiends, and "can't help themselves," while girls are socialized to be virginal; and if she puts out she is a slut. Valenti asks young women to reclaim their sexuality, and erase the double standard. Meaning, it is ok to have sex, to have fantasies, and to be in charge. And while this is not necessarily news to her readers, the truth is that we often forget the ways sexism hurts us all.

She also offers great tips on how to better arm oneself with rhetoric including: I don't want to get married; I don't want to have kids; I want to make enough money; I want to own my body; I want to help smash racism, sexism, classism, and so on. By using statistics and facts -- i.e. the country wants us to pump out babies, and conform to gender norms so badly, yet we have NO universal health care, and child care costs are through the roof. Meaning, society sets up rules that are unfair in the way that they seem to address only middle to upper class ladies who can "afford" to break the rules. Valenti wants us to help break these barriers -- by either not participating in the norm, or by fighting to install better support.

P.S. If you are reading this on June 5, please stay up for the Colbert Report, as Valenti will be a guest on the show.

BBC Nuggets

An Indian Airliner asked its flight attendants to drop any extra weight because while the carrier holds cargo, the powers-that-be do not want junk in the women's trunk. When the ladies complained, saying the qualifications were demeaning, and misogynistic, the company (and the subsequent court who ruled AGAINST the attendants) said, "I do not understand how it is any way unfair, unreasonable and insulting to their womanhood if they are asked to control their growth." The article goes on to say that Indian culture is mirroring that of Westernized standards, i.e. skinny women, but I contend that these types of commands go way beyond the weight on a scale; it is YET ANOTHER way for women's bodies to be controlled.


For $80, Japanese women can now hold a man. And I am not talking about some sort of red light district advertisement. Boyfriend Pillows are now being offered, and made for, single women. There are numerous things wrong with this product: first, it is advertised only to straight women; second, it appears to be race discriminatory as it is only offered with a light-skinned hand; third, it says that men are gross ("does not snore, make commands, [or] betray."); and lastly, it is just disturbing to think that women NEED to feel a man's comforting arm in order to catch some z's.

An Army Woman Speaks

My good friend Leah Charles chatted with me on Instant Messenger about her experience as a woman in the army. She enlisted post 9/11, has served three years, and was recently married to a soldier. She is in the United States until June 18th, as she came home to recover from a surgery (unrelated to the war zone). For now, she is hanging around the Fort, doing busy work. The conversation about discrimination started with the inquisition on whether her cohorts will think she is being a "typical woman" in that she is home healing, instead of fighting.

B.S: If you don't mind me asking, do you think your unit will discriminate against you because of time off (well not off, but not in Iraq)?
L.C.: I think that some of them will be haters
L.C.: because they know I have been enjoying it while I can
B.S: Have you felt discriminated against because you are a woman -- do you think this incident will be yet another way for some to marginalize?
L.C.: but I went through a lot with this surgery, and even though I think some people are jealous that I got to come home, I know that they wouldn't want to trade considering the circumstance
L.C.: No,
B.S: Of course. Surgery is no fun. I am sure they are missing your awesome self.
L.C.: most people know that if I wanted to I could start developing 'phantom' pains. If I kept going back to the doctor saying I was still hurting, they wouldn't send me back
B.S: I can imagine that many folks would take that "easy" route.
B.S: And many may expect a woman to go that route.
L.C.: yeah, there's some of them like that here now....
B.S: Women, men?
L.C.:two girls in particular that are getting out of the army and all they do is complain
B.S: What are the reasons?
L.C.: I'm not sure what their reasons are exactly. One seems to have the view that everyone is out to get her. Both of them are somewhat of storytellers. I take everything they say at face value.
L.C.:but there is a guy like that here as well
B.S:Do you think people are afraid, bored, etc?
L.C.: I think that they just take too much for granted
L.C.: don't get me wrong,
L.C.: there's a lot of things that frustrate me about the service,
L.C.: but it has a lot of benefits too
B.S: What kind of benefits?
L.C.: I'm not sure. It's definitely not a job for everyone...it's a lifestyle, and it takes a lot of getting used to
B.S: Do you think it is harder for a woman to make those adjustments? Or is it easier because women tend to organize, reach out, emotionalize themselves and connect -- and therefore fight the good fight with vigor?
L.C.: eh.....
L.C.: I'm not sure. I think that it depends on the individual. Everyone deals with things different.
B.S: Really, I am curious because our society often pigeonholes women and men into these pre-destined gender roles, and from what I read, those who step out of the roles are at a higher rate of discrimination.
L.C.: That's a good point.
L.C.: I think that women in the service are rewarded for stepping out of the gender roles.
B.S: And it appears that most people's ears perk up when they think of a woman with a gun.
L.C.: ha ha true. I love my rifle.
B.S: Don't get me wrong, I think it is kick ass, because I fight the roles on a daily basis, but the arguments continue...
B.S: Don't you kind of hate that women are rewarded for doing their job?
B.S: How can we ever move in to a world where women are seen as equal if we keep pinning women up for not cooking a pie, and instead fighting for the country (not that we can't do both!!)
L.C.: Depends.
L.C.: I feel that I am just as smart as a man...
B.S: But while WE know that we are more smart, it is not us who we are fighting...is it?
L.C.: but in some aspects, we will never be the same
L.C.: for instance...
L.C.: I was chosen for combatives
B.S: go on...
L.C.: There were only a few people selected from our company to get certified.
L.C.: I was the only female in the class....
L.C.: the instructors had NO mercy for me
L.C.: I fought dudes, all day everyday for 2 weeks
L.C.: I came home everyday so sore that I could barely make it up the steps
B.S: Did they ever say, "I can't hit a 'girl?'"
L.C.: Yes....
L.C.: and ours instuctors told them that they better, or I would beat their ass
B.S: And you would!
L.C.:ha ha
B.S: I mean, isn't there a command that says not to hurt women or children?
B.S: What are they the only innocence? The men are too...no?
L.C.: The last day of class, to pass the course you have to go through a 'Punch Drill"
L.C.: The teachers hit you and you can't hit back
L.C.: you have to get them in a hold so they can't hit you
L.C.: it was no fucking joke...I got busted in the face a few times.....busted nose, blood and all
B.S: Whoa.
B.S: Gosh. That is severe -- vagina or not
L.C.: When it was all over, the instructor let me know that he never takes it easy on females
L.C.: It felt good. Cause I know I held my own even if my face was all fucked up
L.C.: But I know that physically, I'm not as strong as most men. But I'll never give up either.
B.S: What about post hit-in-the-face -- were you getting any kudos that included sexual discriminations
L.C.: in the class?
B.S:I ask because I have talked to men who have a fear of butch lesbians [and the idea of women with guns equates to lesbians in our society for some reason]
L.C.: ha ha me too
B.S: For them, these (awesome) women are intruding on their space; their turf. But at the same time, they would love to have sex with them, because the men think it is "hot" that they are aggressive and may punch them in the face.
B.S: And I'm like WTF? Not all butch girls want to punch people, and the whole point is that they DON'T want to be with men. It's just incredible that women -- no matter what -- get belittled by the patriach.
L.C.:I think some of them try to justify it in their heads that of course they could beat you...but I see men do that with other men as well. Everyone wants to think they are the toughest
B.S: For sure. Especially in the a war environment, you have to be tough, right?
L.C.: that was our instructors main point. I'm not gonna lie,
B.S: I think it is interesting that women are constantly in a double bind
B.S: On the one hand we should assimilate to to the "boy culture" (if we want to be a part of the military, and be seen as equal, we have to be tough, etc). I mean, look at the shit those women in the Citadel get...
B.S: On the other hand, we are expected to wear lip gloss
L.C.: I know you will hate to hear this....
L.C.: I think it's because I'm still 'girly'. I keep lip gloss in a bag with ammo.
L.C.:...(I'm so embarrassed to admit this to you)
B.S: I don't think there is anything wrong with you carrying lip gloss, instead, I see that you have a CHOICE, and that you can look/do as you please. That is a good thing.
L.C.: whew....
L.C.: good.
L.C.: I do it cause i like it....but I feel what you're saying.
L.C.: those classes were all day long, everyday I would get my ass handed to me at some point. We would spend almost all day grappling (fighting on the ground....most fights don't stay up long) and we wouldn't take many breaks. So some of the guys would feel like they got a little break when they got to me....if I would slow down, our teacher would encourage them to beat my ass more.
B.S: Wow. Do you think the fights were unfair in that way then? I mean, what if you were just not strong (and were a man). Would the instructor insist the same way?
L.C.: yep....
L.C.: The main one was an ass sometimes...but he was right
L.C.: Hand to hand combat is just that....he was trying to drive home the point that if you ever get into a situation where you are fighting an insurgent, they aren't going to take it easy on you. You fight for your life, and if you want to go home someday you better fight with eveything you got. Never stop...never slow down....NEVER QUIT.
L.C.: I probably have it easier, cause I seem to fit the mold of what is an 'acceptable' soldier
B.S: what is an acceptable soldier (you knew I would ask)
L.C.: In my opinion an acceptable soldier is one that does their job.
B.S: True.
L.C.: But I mean from societies perspective,
L.C.: I'm still very much female....
L.C.: because I think you are right with the 'butch' women
B.S: How about the other side - are there men who are feminine as well?
L.C.: yes....
L.C.: but I don't think you see it as often
B.S: I feel like it is more dangerous to everyone when we lay down these roles for people. Discrimination on all sides takes place. In our world one is damned if they stay in their assigned role, and damned if they step out of it.
L.C.: I would guess that there are some that would like to be more feminine, but don't want to show it cause of the attached stigma
B.S: I will say that I am happy to hear that you have been safe and treated with fairness.
B.S: In the feminist circle I hear raging numbers of harrassment because of gender.
L.C.: I think that the army knows that they have to tread lightly on issues of discrimination....
L.C.: We have mandatory training events that everyone has to attend. I'm not saying that harassment doesn't happen.The military is still dominated by men
B.S: Yeah, I mean waiters at Ponderosa have similar meetings [on discrimination in the workplace]...
B.S: In this day in age, we are told that discrimination is not cool
L.C.:true....but there are alot of things that can happen to you in the service
B.S: But I contend that those "new" guidelines have pissed some folks off.
L.C.: true
B.S: Do you think the numbers of rape, violence have been exaggerated?
L.C.: hmmm....
L.C.: no
B.S: I mean, maybe people want to get out of the service, and this is a ticket?
L.C.: possibly.....I'm sure it happens. But like anywhere, there are always incidents that go unreported
L.C.: it may even out for those that falsely accuse
L.C.: either way it's a messed up situation
B.S: True. It most certainly is.
B.S: So how did you and Chad meet?
L.C.: here at fort...after my first deployment
B.S: Not that harrassment was a segue -- sorry for the juxtoposition!
B.S: Do you think life is easier for a woman in the military who has a partner who is also serving?
L.C.: no
L.C.: I will probably get out
B.S: get out of what?
L.C.: I probably won't reenlist
B.S: Oh, I see. Will he do the same?
L.C.: No, he has reenlisted.
B.S: How long is the serving time? Have many years have you completed (how many has he)?
L.C.: He will stay in until 2012, and then can decide if he wants to reenlist again
L.C.: We both have been in 3 years.
B.S: Do you mind me asking why you will not enlist again?
L.C.:Sometimes I think that I want to, because as mushy as it sounds....I am damn proud to wear this uniform. But I see what it does to families. I can't imagine us both being in and having kids. It would break my heart to have to leave them with someone else.
B.S: I don't think it is mushy. I think it is great to be committed -- be it your job, your family...
L.C.: If you stay in the same unit, you are on the same deployment rotation....so the alternative would be to get in two different units on the same base. But I have seen folks that have that arrangement. With the way rotations to the middle east have been going, mom is home one year and then leaves, then dad is gone the next year....and so the cycle goes. I don't want to do that to my kids. Worrying about one parent is enough.
B.S: So then you want to have kiddies?
L.C.: Very much so....whether they are my 'own' or not.
B.S: Well, being a mommy is being a mommy...
L.C.: what about you? Do you want some rugrats someday
B.S: No, I do not want children.
B.S: I also don't want to be married...
B.S: But I love and respect other folks outlooks on life...
L.C.: that's cool.
L.C.: you have to do what makes you happy
L.C.: although I do think that you would make an awesome mother
B.S: I am happy being an awesome auntie.
L.C.: that's good. That's the most fun, cause you can spoil them rotten and then hand them over
B.S: There are so many kids out there who need a good role model, and I keep thinking that where I am headed I will be able to take on that leadership.
B.S: Having kids will (among a list of other things) kind of hold me back...
L.C.: at least you realize that...too many people have them as show items...and then don't want raise them....
B.S.: When are you getting married? (Congrats again, by the way)
L.C.: Technically, we are already married.
L.C.: ha hah....I found out while I was driving down I-5.
B.S: What did you find out on the I-5?
B.S:That you were technically married?
L.C.: yep. crazy huh?
B.S: Yeah, what gives?
L.C.: The big wedding is planned for April. But we should be able to live together in Iraq, so we decided to do a double proxy marriage. Basically, they have stand-ins for you at the justice of the peace in Montana. So I got married and wasn't even there! And now I'm a newlywed with no groom. haahaha
B.S: I have never heard of that before!
B.S: Is that legal?
B.S: I mean did you take his name (or did he take yours)? Do you file taxes together?
L.C.: it's recognized in every state except for Idaho.... but it is recognized by all branches of the military
L.C.: we will file taxes together next time around. I probably won't take his name until April.
B.S: Well, congrats again to you.
B.S: Thank you for enlightening me.
L.C.: You too Bon
L.C.: hahah I feel smarter from just talking to you....you are expanding my vocabulary
B.S: I truly wish you the best in life - if you are anything like the ol' Leah, you will laugh and dance throughout your years.
L.C.: oh my yes.....
B.S: Ok Hon.
L.C.: take it easy
B.S: It is one in the a.m. for me...
L.C.: keep writing the great stuff
B.S: You too!
L.C.: haha
B.S: Chow.
L.C.: adios

MidWeek News

The new Big Brother will begin with only women contestants; slowly men will be added to the mix. The reason? "It will be a hilarious start,' one insider tells the Daily Mirror. 'The girls' behavior will be fascinating. The first man in will be a real hunk - so the girls can flirt and fight over him.'" Yeah so tune in if you want to watch a group of ladies demoralizing each other, and being catty, coy and jealous for the cameras.

An opinionated take on male vs. female writers, and the ways in which society views American ladies as mushy -- even when they do write about non-lovey-dovey topics, they are still writing about "male" subjects: ships, cowboys, accordion. What is most interesting, is that there seems to be a double standard in terms of writing about emotions, family and relationships: "When writers like [Jeffrey] Eugenides write about families and relationships, critics marvel at their capacity for empathy. When a female writer does the same thing, they sigh and roll their eyes. Men aren't penalized for focusing on family and relationship. Rather, we wonder at their empathy because of their gender." The writer of this piece asks the question -- of which I have asked as well -- where is the outcry? Where is our generation, who should be screaming against the prescribed gender roles? Where are the feminists?

The Struggle Between Power and Innocence

This is an interesting take on a woman who made her way to the top by being aggressive and power hungry, but when she found herself in hot water, turned herself back in to a "little girl."

For many, this is a grand example of the manipulative nature of women. Many will use this woman as an example for a continuance of hatred; for a perpetuation of the idea that women are not genuine or strong enough to stand up for themselves.

I am not surprised. I mean this double life is common among women because we are told to be this way. On the one hand, we want so badly to be a part of society -- we want to have the high power jobs, want to have money, make the rules, etc. But often, it seems, climbing that ladder means oppressing someone else. We were oppressed, and to move up, we oppress. It does not seem fair or logical, but that is the reality of our capitalist world. Not that this fact makes it right. More, as we climb the ladder, we not only step on people, but we also make mistakes. And in a world where women are lauded for "acting" innocent and childlike, it is no wonder that we cower back to our specified gender roles when things go awry.

We constantly walk that fine line. And, in some ways, I wonder how much of our decisions are on a conscious level, and how much of these ideas are engrained in our very core.

I will say that in terms of this article about Monica Goodling, the writers at Slate appear to be missing a crucial point, and that is the idea of being a strong (maybe overly powerful) player in the workforce, and facing the judges in court. If someone gives you power, it is easy to execute tasks while on the clock. This is your butt on the line; this is your paycheck. However, in the courtroom, where she could have faced scary penalties, why would she put on her work-place mask? Why would she walk around the chambers as if she owned the place? No one that I know would ever make such a fool of themselves in a place where judicial respect is damn near required.

The authors say that Goodling is not following in the steps of other women before her who would never have trivialized their careers by "reverting" back to this innocent girl. But I contend that it is really hard to get away from this expectation and safety point. I mean I don't like the fact that women are plastered on magazine covers, on the television, or in movies because they look sweet, sexy and innocent, nor do I like that women get talked about as if they are second-class citizens. But they are. And even powerful women like Goodling are subjected to this. She is not immune to the double bind she must adhere to in our society. Basically the message facing women in top positions is: be strong, but be scared too (in addition to being sexy, demure, feminine, a great wife, mother, organizer, friend, etc).

Stop the hatred of women

An impactful video that asks hip hop artists to start respecting women. I think this is a beautiful film that reminds us that it is the everyday misogyny in seemingly small things -- i.e. videos and advertisements -- that perpetuate the hate.

Sunday Feminist Videos

Men asking Men: What is a feminist. Warning, these men (and women) are (mostly) ignorant -- believing that all feminists are militant, lesbians, hate men, hate children.



Bill Maher's explains his view of feminism. Personally, I hate that he equates feminism to holding men down, being the authoritarians, being overly sensitive, untruthful and ball breakers.

Quite the contrary, NO feminist would kick their man down, instead we embrace the equality. We are not saying men are stupid or that they cannot have their libido. Real feminists don't have stickers on their bumpers that say, “Men are dogs.” No, the idea is to treat one another with respect, and the ideas that Maher is perpetuating are that women want to be the traditional male (you know abrasive, smart, sexual and more). They just want to be able to adopt these roles without a gender attachment. Why is that so difficult to comprehend? More, he is forgetting that there are handfuls of men out there who also call themselves feminists. Why? Because dissolving gender roles are good for everybody – men and women alike. It is not one or the other as the person in power; instead both can have a piece of the pie. That is the point.



This radio host is on the airwaves reminding people that women and men are equal, but they are different. Ok. I think women know that we are different, but the idea of being equal means choice. If a man or a woman wants to take care of children, work at home, dress feminine or masculine, they should be able to. He cites a report that says that they only way to change is by allowing the lines to be blurred a bit. I say, YES!! He says god did not design the sexes to be flexible.

Cosmetic Genital Surgery

As if women did not have enough to worry about: the ideal is to have big, perfect breasts; be skinny; have perfect hair and teeth; no stretch marks or fat; be wrinkle free, and must please society by being ultra feminine, demure and conforming, they also need to have perfect genitals.

More and more women are having surgery to make their labia more "normal." What in the world is this? Once again our bodies are up on the auctioning block, and only those with streamlined bodies can participate in NORMAL.

Sure, there may be medical reasons to have a procedure like this done, but I would imagine that -- thanks in part to pornographic material, women's and men's magazines, etc -- much of this comes from the need to be picture-perfect; like dolls. In fact, I wonder if the need to have smaller labia reverts back to similar arguments about rail-thin models who appear to be 12 or 13 years old. Is this yet another way to have grown women resemble children (which means innocence, submissiveness, and so on)? I mean, if men want to keep their women in check, maybe some believe that there is no better way than to have them act and look like children...

Gender Roles Play A Part In Domestic Violence

Feminist icon Gloria Steinem speaks out about domestic violence, and the need to not only advocate for its victims/survivors, but that our society needs to take a good look at the ways in which gender roles play a part in the abuse.

It is men who most often are perpetrators of domestic violence, she said, but this is not their fault. Men are not innately more violent creatures, as evidenced by the behavior of other species, whose females tend to be more violent than males in protecting their young, she said. Rather, men are taught to be violent by a society, a "cult of masculinity," which "tells them that in order to be properly masculine and thus really have any worth or identity, they need to be in some degree of control. That may easily lead to violence, especially if they have seen it in their own homes and feel that it is normal, and if they are in a situation where they feel challenged or weakened in some way and therefore not masculine," said Steinem.

The traditional gender roles that portray males as dominant and females as submissive must be overhauled, she said. Steinem credited modern families with raising their daughters more like their sons, "so we produce much more whole daughters and assertive and achieving young women, which is great." But "a lot of us feel less comfortable raising our sons more like our daughters. And yet that's exactly what we need to do. Because they are also not being raised as whole people unless they develop in themselves all the human qualities, a third of which are wrongly labeled feminine and two-thirds are wrongly labeled masculine, but all are human," she said.

I will say that I am in agreement with this idea, as WE really need to make a concerted effort to examine what it means to be a woman or a man in our current society. What identifying markers are we placing on ourselves that are limiting our achievements? What identifications do we contend with that are pigeonholing us in to a particular type of person? In what ways are we being dishonest with ourselves?

Answering these questions may lead to the absolvement of many social issues. It may not be simply the moral or religious ideology that creates and perpetuates these problems, it may be the dichotomous society that we live in.